The Best Times to Post on Social Media Globally

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others.

Best Time to Post on Instagram

In 2022, Instagram surpassed 2 billion monthly users, with most of its base accessing the platform via mobile.

• On average, the best times to post on Instagram across industries are mid to late evening and mid to late afternoon, specifically from 6 PM - 9 PM, 12 PM - 3 PM, and 3 PM - 6 PM.
• The best day to post on Instagram is Saturdays. The worst is on Mondays. 
• The worst times to post are:
  • 6 - 9 AM.
  • 9 - 12 AM.
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    Best Time to Post on Facbook

    In 2022, Instagram surpassed 2 billion monthly users, with most of its base accessing the platform via mobile.

    • On average, the best times to post on Instagram across industries are mid to late evening and mid to late afternoon, specifically from 6 PM - 9 PM, 12 PM - 3 PM, and 3 PM - 6 PM.
    • The best day to post on Instagram is Saturdays. The worst is on Mondays. 
    • The worst times to post are:
      • 6 - 9 AM.
      • 9 - 12 AM.