Every website redesign proposal should follow the same basic format. You begin with a problem statement, offer a proposed solution, and estimate the time and budget needed to complete the project.
To gain a better understanding of each of these components, let’s take a look at the website redesign proposal of my fictional company, ABC, below.
The proposal begins by clearly laying out the problems of ABC’s current site: it’s difficult for visitors to navigate and difficult for back-end users to create pages. These navigation and design issues are then tied to metrics: the site is seeing a higher bounce rate and fewer page visits over time.
Now the proposal will explain how a website redesign will address and resolve these issues.
The proposed solution is broken down into two sections: the goals of the redesign and the functionality that must be added to the new site to meet these goals.
The primary objectives of ABC’s redesign are migrating to a CMS, improving navigation paths on the front end of the site, and implementing a responsive and modern design. The proposal also includes secondary objectives of the redesign: social media integration and increased engagement with the audience.
Then we move onto the specific functionality required to achieve these goals, including a responsive design and integrations with Facebook, Twitter, LinkedIn, and Pinterest.
This section mentions a projected timeline and budget. Stakeholders at ABC are going to have follow-up questions about the timeline and costs, including proposed dates for the start of the redesign and the launch of the new site. They also might ask for estimates of CMS vendors that offer the required functionality mentioned above. You can anticipate and address these questions in your own redesign proposal.
Now that you have a better idea of what a website redesign proposal should include, let’s build a template paragraph by paragraph.